Disregard the you see on this app. Snapchat has a strong loop in social engagement. This interpersonal engagement is not just like that of text messages. Once you share a photography or video, the receivers will receive a press notification. This will take them back to Snapchat with just one single call-to-action answer back. The loop in this case will continue. The Snapchat loop is actually extremely fast. The advantage here is that it boosts the momentum and shared occasions. Apart from this, Snapchat is friction-free.
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